Pretty Green was founded in 2009 by one of the biggest names ever in music, the former Oasis front man Liam Gallagher. Gallagher had always been obsessed with clothes and throughout his oasis days wore many items of clothing that often caught the public's eye, some of which were super cool and would have the kids copying the look and others which only Liam himself could wear. In his own words his passions are clothes and music, so he'd already had a huge success with one passion in his life music the natural move on was to try and repeat this with his other passion clothes and from that Pretty Green was born.
I suppose the first thing for Gallagher to do was come up with a name for his clothing brand. Pretty Green is actually the title of a song by The Jam and perhaps this is a nod of respect from Liam to Paul Weller for the Mod Fathers stylish dressing over the years. Regardless of the reasoning behind the name Pretty Green it is and that has now been worked into a cool looking logo that appears on the Polo Shirts, Jumper, Jackets, Scarves, T Shirts, Shirts and the other clothing in the range.
In the 90's when oasis were at their best Liam Gallagher was in the newspapers several times a week and always looked pretty cool, his style was mostly just that of a classic 'lad' wearing something simple whether it be jeans, jacket, t shirt, polo shirt, jumper, shirt and normally teamed up with a pair of adidas trainers, a pair of clarks shoes or a pair of pumps.
Liam famously wore a Burberry House Check Shirt in Oasis's massive hit Wonderwall video and other casual clothing brands he favoured over the years were Penfield, Adidas, Clarks and One True Saxon to name just a few.
So after becoming a style icon to many Liam Gallagher turned his hand to being the person responsible for producing clothes for style conscious men and created Pretty Green. Now in its second year Pretty Green has recently won the Drapers Menswear Brand Of The Year Award for 2010.
So if you're an Oasis fan of old who wants to swagger round in a bit of clothing from the brand founded by your idol or if you're a new kid on the block who just fancies a bit of style from a cutting edge new brand Pretty Green is for you.
