Obey Clothing was formed in 2001 although the Obey brand had been around since 1989 but as an absurd sticker initially which then rolled out into a street art campaign by Shepard Fairey.
Obey is historically all about Punk Rock and Skateboarding but does have influences from other cultures and in recent times the brand is seen as more of a ‘Cool’ clothing brand rather than just street and skate wear.
Although there are still many snapback caps and Andre The Giant logo clothing in the collection there are also nice subtle casual jackets and check shirts which sit just as well with a pair of chinos as they do with an Obey bar logo t shirt or sweatshirt.
