Fjällräven was founded in 1950 when the founder, Åke Nordin, created a backpack frame that would later revolutionize the world of outdoors. The significance of this invention was that a broader public was able to carry heavier loads when hiking, giving more people the opportunity to experience the outdoors. This product marked the start of Fjällräven. Since then, our product line has expanded to include not only backpacks but also tents, sleeping bags and clothing.
Fjällräven has been developing tents since the 1960′s. Thanks to our long experience in product development, Fjällräven has a wealth of in-house knowledge and a wide range of successful styles. Our product developers and technicians work together to turn new designs into functioning styles, ready for the most severe weather conditions.
We also use our event Fjällräven CLASSIC to field test our products in harsh conditions in order to get the right feedback that eventually results in a Fjällräven outdoor product.
Fjällräven is, and has been for the last four decades, the leading outdoor company in Scandinavia with a strong heritage as the foremost innovative brand among users in the Swedish mountain world. The name fjällräven/arctic fox derives from the founder Åke Nordin’s deep admiration for the small predator which lives in the Swedish mountains in the harshest of climates. The Arctic fox is a very smart animal, equipped with the best possible fur for survival. We still see a strong connection between our products and the Arctic Fox.
Fjallraven has now grown in to a clothing popular to the fashion market and Fjallraven Jackets are favoured by many lads into the casual scene so now as well as Fjallraven clothing being worn in the great outdoors its not unfamiliar to see it on the terraces on Saturday afternoons and town centre pubs in the evening.
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