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Nudie Jeans Co. was founded in Gothenburg Sweden in 2001 and since then have grown into one of the coolest denim brands around. As you can imagine they know a thing or two about denim and something they are big believers of is that denim shouldn’t be washed until after 6 months of wearing.
Nudie make jeans in various fits whether you want a nice skinny fit or something more relaxed, although they stressed not to wash raw denim for at least 6 months they offer some awesome washes of denim which means they’ve done the hard work for you if you want that worn in look.
Another thing that can be said for Nudie Jeans is that all their jeans are made from 100% Organic denim which we think is pretty impressive.